Helping you launch better games
Game State is a videogames software analysis, due diligence & marketing consultancy, run by games industry professionals.
We have experience in games publishing, integrated product marketing, PR and the games media.
We can help with marketing campaigns, competitive analysis, game evaluation & assessment and give invaluable guidance on finding the right publisher or game.
Publisher guidance
We have experience ‘on the other side’, at game publishers. We can help you navigate the sometimes confusing process of landing the right publisher for your game.
Consulting
We can help with marketing campaigns, competitive analysis, game evaluation & assessment and give invaluable guidance on finding the right publisher – and negotiating with them once you have!
Efficient
‘Fewer, higher-quality products’ is a mantra that makes sense to anyone – but it also places more pressure on those fewer titles to deliver their full potential. Game State’s involvement will help save time, effort and money and feed directly to your bottom line.
Gameplay Testing
We complement the consumer gameplay testing you already do. Being involved from early on in the development process right through to Beta, we provide iterative feedback, with the continuity to work across entire franchises. We help you reduce risk by ensuring the game is as good as it can be, saving you time, optimizing resources and supporting your forecasts.
Early enough to make a difference
At Game State we understand the development process and start early – as soon as you have playable code – to give iterative feedback that can be incorporated into the game in plenty of time to have an effect.
Expert
Game State has years of experience in product marketing and the development of million-unit selling videogames titles, as well as leading ‘flagship’ gamer media. We are uniquely placed to offer insight and feedback on individual titles as well as provide recommendations across a label’s entire SKU plans.
Helping you find the right publisher
Not all publishers are the same.
- Most offer funding. Some offer developer services like programming or art assistance, social media or release management or have their own QA departments. Some do this in-house, many outsource. Some charge fees you might not expect. Some try to take some or all of your IP, immediately or eventually. All of them expect their money back and more & all have complicated contracts written in legalese.
- At Game State we have first-hand experience of working in games publishing and understand the processes. We know how to pitch to each publisher, what you should (and shouldn’t!) say, what is reasonable to ask for and what is not, how to negotiate contracts.
- When you get an offer from a publisher, we can give you guidance on negotiating the best deal.
Services – contact us for:
- Guidance on identifying & evaluating competitive videogames
- Competitor analysis & market positioning
- SWOT & key communication pillars
- Integrated marketing campaigns
- Evaluation of a game’s features/ benefits
- Guidance on using external agencies (PR, influencer, paid media, etc)
- Relationship management with publishers/ developers
“With Game State, you get much more than just marketing support, you get assistance and feedback that helps lead to great games.”
Morgan Jaffit
CEO, Spitfire Interactive